"Red is the Second Color of Printing"
What is Your Favorite Color?
Red, because my company was called Red Ink Productions. And one time I was actually talking to somebody about an exhibition. It didn't happen, but it would have been great. And the exhibition would be to get designers all over the world, or as many as you can get, to do a chip of the perfect red, and then bring them all together in one room and just see how different people see red. Also, red is the second color of printing. The first color is black, and the second color is red as a highlight. I use red and black in all the printer net layouts. The logo is in red, and the headlines are in red, and the type is in black.
And it looks cool.
Michael Josefowicz, Interviewed January 2021
Michael Josefowicz (1946-2021) was a printer and print production expert who worked with leading designers, museums, and corporate clients through his business, Red Ink Productions, from the seventies through the nineties. He also taught print production at Parsons School of Design in NYC. In his retirement, he worked with print micro-entrepreneurs in the developing world. through his PrinterNet project.
The Second Color of Printing will bring Michael's vision of an exhibit focused on the color red in printing to life in fall 2026, in honor of what would have been his 80th birthday.